Competitor Analysis & Benchmarking
Never be blindsided by competitor moves. Understand what competitors are doing, how you compare, and where opportunities exist—without spending hours on manual research.
The problem: competitors you're not watching
As a solopreneur, you can't afford to be blindsided by competitor moves. You don't have a strategy team monitoring the market. You don't have competitive intelligence analysts tracking pricing changes. But you still need to know when a competitor launches a new feature, undercuts your pricing, or pivots their positioning.
Manual monitoring is exhausting. Checking competitor websites, following their social media, reading industry news—it takes time you don't have. And even when you do the research, connecting that intelligence to your actual decisions is another step you often skip.
The result? You make decisions in a competitive vacuum. You price without knowing what others charge. You build features without knowing what's table stakes vs. differentiation. You position without understanding how competitors are positioning.
The Board of One solution
Board of One's competitor analysis helps you stay informed without spending hours on research. Track specific competitors, understand their positioning, and benchmark your metrics against industry standards—all integrated into your decision-making process.
The key difference: competitive intelligence isn't isolated in a dashboard you forget to check. It's woven into every relevant decision. When you deliberate on pricing, competitor pricing is right there. When you evaluate features, you see what competitors offer. The intelligence flows to where you need it.
What you get
Competitor profiles
Track specific competitors and understand their positioning, pricing, features, and go-to-market strategy.
- +Positioning and messaging analysis
- +Feature comparison matrices
- +Pricing and packaging intelligence
Market movement tracking
Stay informed about changes in your competitive landscape without constant manual research.
- +New competitor detection
- +Feature and pricing changes
- +Repositioning alerts
Threat & opportunity identification
Understand where you're vulnerable and where you have advantages.
- +Competitive threat assessment
- +Market gap identification
- +Differentiation opportunities
Metric benchmarking
Compare your performance against industry standards and peer companies.
- +Industry benchmarks by metric
- +Peer company comparisons
- +Performance gap analysis
How competitive intelligence informs decisions
Pricing decisions
"Should I raise my prices?" becomes an informed discussion when you know what competitors charge, how your features compare, what the market will bear, and where you can justify premium pricing.
Feature prioritization
"What should I build next?" gets clearer when you understand what competitors offer, what's table stakes vs. differentiation, and where feature gaps create opportunities.
Positioning refinement
"How should I position my product?" requires understanding how competitors position themselves, where messaging overlaps, and where there's room for clear differentiation.
Market entry
"Should I enter this new segment?" benefits from knowing who already serves it, how entrenched they are, and whether your differentiation translates to that market.
Frequently asked questions
How does Board of One gather competitor intelligence?
Board of One analyzes publicly available information about your competitors: their websites, pricing pages, product features, content strategy, and market positioning. We also incorporate any information you provide from your own research—customer feedback about competitors, sales call notes, industry reports. The combination gives you a comprehensive picture without manual monitoring.
What information can I track about competitors?
You can track competitor positioning and messaging, pricing and packaging structures, feature sets and product capabilities, content and SEO strategy, go-to-market approach, and significant changes over time. We focus on strategically relevant information—what helps you compete better, not just trivia about competitors.
How often is competitor data updated?
We monitor for significant changes continuously and update competitor profiles when meaningful shifts occur—pricing changes, new feature launches, repositioning efforts. You don't need to remember to check; Board of One surfaces important changes when they happen and references current competitive information in your deliberations.
Can I add custom competitors to track?
Yes. You define which competitors matter for your business. Add direct competitors, adjacent players, potential future threats—whoever you need to keep tabs on. You can also categorize competitors (direct, indirect, aspirational) and prioritize which ones you care most about.
How do benchmarks work?
Benchmarks compare your metrics against relevant standards—industry averages, competitor estimates, or goals you set. When you upload data, Board of One contextualizes it: "Your CAC is 20% below the SaaS average" or "Your conversion rate lags Competitor X by about 15%." This context helps you understand whether your numbers are good, bad, or average.
How does this inform my strategic decisions?
Competitive intelligence automatically enriches your deliberations. Discussing pricing? We reference competitor pricing strategies. Evaluating features to build? We show what competitors offer and where gaps exist. Planning positioning? We highlight differentiation opportunities. The intelligence isn't siloed—it flows into every relevant decision.
What if I have limited information about competitors?
Start with what you know. Even basic information—their website, pricing page, key messaging—provides valuable context. Board of One can analyze publicly available information to fill gaps. Over time, as you learn more through sales calls, customer feedback, and market research, add that intelligence to build a richer picture.
How is this different from competitive intelligence tools?
Most competitive intelligence tools give you data in a separate dashboard that you need to remember to check and manually connect to decisions. Board of One integrates competitive context directly into your decision-making process. When you deliberate on strategy, competitor intelligence is already there—not in a separate tab you forgot to open.
Part of a cohesive system
Competitor intelligence doesn't live in isolation. It's connected to your entire decision-making system.
Context-Filtered
Competitive analysis is filtered through your business context—focusing on what matters for your positioning.
Enriches Data
Benchmarks add context to your data analysis—"Is this metric good or bad?"
Informs Decisions
Competitive intelligence flows into deliberations automatically.