SEO Generation
SEO expertise without the SEO expert price tag. Generate keyword strategies and content briefs informed by your positioning and competitors—not generic best practices.
The problem: SEO is complex and expensive
For solopreneurs, organic search is often the most cost-effective customer acquisition channel. You don't need to pay for every click. Content compounds over time. And it attracts people actively searching for solutions you provide.
But SEO is complex. Keyword research, competitive analysis, content optimization, technical audits, link building—it's a full-time job. You can hire an agency for $3-10k/month, or spend hours learning it yourself. Neither option works well when you're running everything alone.
What you need is the strategic insight of an SEO expert without the overhead—someone who understands your business, your positioning, and your competitive landscape.
The Board of One solution
Board of One's SEO generation capability analyzes your business positioning and helps you create content that ranks. We identify keyword opportunities, generate optimized content briefs, and help you understand where you stand in search results—all informed by your specific business context.
This isn't generic keyword data. We know your target market, your competitors, your unique value proposition. So we can recommend keywords that align with your positioning and content that reinforces your differentiation.
Analyze your positioning
We understand your business, target market, and competitors to identify relevant keyword opportunities. Not just high-volume terms, but terms that match your expertise and attract your ideal customers.
Generate content briefs
Get detailed outlines for blog posts, landing pages, and other content—optimized for the keywords that matter to your business. Complete with structure, talking points, and SEO best practices.
Track and improve
Monitor your search visibility over time and get recommendations for improving underperforming content. See what's working and double down on it.
Why this is different
Most SEO tools give you data: keyword volumes, difficulty scores, SERP features. Useful, but you still need to interpret it and develop strategy. That interpretation requires understanding your business—something generic tools can't do.
Board of One gives you strategy. We know your positioning, your competitors, your target customer. So instead of "this keyword has 5,000 monthly searches," we tell you "this keyword aligns with your differentiation against Competitor X, has achievable difficulty for your domain authority, and matches the intent of customers who convert well for you."
That's the difference between a tool and an advisor. We're not just giving you raw materials—we're giving you a plan.
What you get
Keyword opportunities
Discover keywords your ideal customers are searching for—matched to your business positioning and competitive landscape. Prioritized by impact, not just volume.
Content briefs
Detailed outlines for articles and pages, including headings, talking points, questions to answer, and SEO best practices. Ready for you to write or hand off.
Meta content
Title tags, meta descriptions, and social previews optimized for click-through rates. The small details that make a big difference in search visibility.
Content calendar
A pipeline of content ideas that align with your expertise and what your audience is searching for. Sustainable publishing without constant ideation.
Frequently asked questions
How does Board of One identify keyword opportunities?
Board of One analyzes your business positioning, target market, and competitive landscape to identify keywords that align with what your ideal customers are searching for. We look at search volume, competition difficulty, and relevance to your offerings—then prioritize opportunities where you can realistically rank and where the traffic would actually convert.
What's included in a content brief?
Each content brief includes a target keyword, search intent analysis, recommended title and meta description, heading structure (H2s and H3s), key points to cover, questions to answer, internal linking suggestions, and word count recommendations. Essentially, everything you need to write a comprehensive, SEO-optimized piece—or hand off to a writer.
How is this different from other SEO tools?
Most SEO tools give you raw data: keyword volumes, difficulty scores, backlink counts. Board of One gives you strategy. We know your business model, your positioning, your competitors—so we can recommend keywords that make sense for your specific situation. Not just "this keyword has volume" but "this keyword aligns with your positioning against competitors X and Y."
Do I need SEO knowledge to use this?
No. Board of One translates SEO complexity into actionable recommendations. You don't need to understand domain authority, search intent categories, or technical SEO. We tell you what to write, why it matters, and how to structure it. If you want to learn, we explain the reasoning—but it's not required to get results.
How does competitor analysis inform SEO recommendations?
We analyze what keywords your competitors rank for, identify gaps where they're weak, and find opportunities where you can differentiate. If a competitor dominates generic terms but ignores long-tail queries, we'll prioritize those. If they've missed a content angle your expertise supports, we'll flag it. Competitive intelligence makes your SEO strategy smarter.
Can I track my search rankings over time?
Yes. Board of One tracks your ranking positions for target keywords and shows movement over time. You can see which content is gaining traction, which keywords are improving, and where you need to invest more. This feedback loop helps you refine your strategy based on what's actually working.
What types of content does Board of One help create?
We generate briefs for blog posts, landing pages, product pages, comparison pages, FAQ content, and pillar content. The format depends on the keyword intent—informational queries get educational content, transactional queries get conversion-focused pages. We match the content type to what searchers actually want.
How often should I publish new content?
Quality matters more than quantity. For most solopreneurs, 2-4 well-researched, comprehensive pieces per month outperform daily thin content. Board of One helps you prioritize high-impact topics so you get maximum results from each piece. Consistency matters, but sustainable consistency—not burnout.
Part of a cohesive system
SEO generation isn't standalone. It's informed by and connected to your entire Board of One system.
Context-Informed
SEO recommendations are based on your business context—your positioning, market, and goals.
Competitive Edge
Competitor intelligence reveals keyword gaps and content opportunities they've missed.
Strategic Decisions
Use deliberation sessions to decide on content strategy priorities and resource allocation.